Promotion of Poland

This is a promotional programme which aims to promote Poland, its contemporary design, arts, culture and creativity. The objective is to project an image of this dynamic country with a strong economy, art, and thriving creative sector – Poland in the 21st century. One of the main objectives of the Institute is the promotion of Poland by creating new, comprehensive and long-lasting policies. We focus on creating a thorough and universal strategy, common for different institutions and organisations, which will connect business, tourism and culture. Additionally, we are working on analysing Poland’s image, trying to build a distinct brand for the country.

The Institute attaches a great weight to promoting Polish culture abroad: we support local artists and creators, and we facilitate their cooperation within an international environment. The key issue is not only to work out a coherent advertising strategy that would coordinate the PR activities of various areas, for example, an economic area, but also to focus on the field of trademark-building processes in Poland, thus, the process of creating an individual image of Poland. The effective promotion of Poland and its political goals is vital for strengthening the process of gaining support for the Polish raison d’etat on European and international grounds. The essential tool of promotion of Poland’s image and Polish interests in the EU is also economic promotion led in cooperation with lobby institutions. 

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